Product Photo Uploading Requirements of the Major Ecommerce Platforms


Thousands of ecommerce platforms are conducting business in the world and some are the most popular product purchasing systems in the USA, Canada, China, etc. Most of the ecommerce business holders are more or less selling all types of products in these websites efficiently with satisfactory margin. But, still it is challenging to draw customers’ attention to the products. Though a lot of images with good quality are being used here, many of the sellers are not getting expected success and profit. Besides, many sellers are not aware of uploading images with high aesthetics and that’s why the ecommerce marketplaces have declared their image uploading requirements which really essential for product display. The specification of exact photo uploading requirements of ecommerce platforms has made the way of product image display easier and lucrative for both sellers and buyers. Let’s find out the product photo display requirements of the top ecommerce stores.



It is the largest and popular ecommerce store in the USA and a lot of product images are being uploaded everyday here for product displaying to attract the customers. To make this photo submit process convenient, amazon has presented two types of requirements and also some disallows. Every product seller must meet the following image specifications.

Technical Requirements

Image Formats: TIFF (.tif/.tiff), JPEG (.jpeg/.jpg), GIF (.gif) and PNG (.png)
Image Pixel Dimensions: At least 1000 or larger in either height or width preferred.
Color Mode: sRGB or CMYK
File Names: Must consist of the product identifier(Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC)
Appropriate file extension: B000123456.jpg or 0237425673485.tif
Warning: Spaces, dashes or additional characters in the filename will prevent your image from going online.

Amazon Site Standards for Product Images


Allowed Disallowed
Image must be the cover art or a professional photograph of the product being sold. Drawings or illustrations of the product
Image must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges. Image must not contain gratuitous or confusing additional objects.
Books, Music, and Video/DVD images should be the front cover art, and fill 100% of the image frame Jewel cases, promotional stickers, and cellophane
All other products should fill 85% or more of the image frame. Full product must be in frame. Additional text, graphics, or inset images.
Backgrounds must be pure white (RGB 255,255,255). Red, Green, and other glossy colors.
Cropped or close-up images, Backgrounds and environments Pornographic and offensive materials.



High quality product images are the key factors of selling out any product in ecommerce. But often, the ecommerce businessmen feel problem about quality images uploading and regarding the product image uploading hassle of different sizes, eBay also has fixed some requirements. They also declare some disallowance about low quality image uploading.

Allowed Disallowed
Minimum and maximum mage sizes and formats- 500×500 pixels and 9000×9000 pixels (height and width) Except white and light gray, other image background like black, red, yellow, etc. is disallowed.
Zoom-in functionality image size- between 800-1600 pixels. Copyright mark, watermark, reflections, and hot spots.
Supported formats- Jpeg, Png, Tiff, Bmp, Gif, Any text that is not part of product or box.
Number of images for each product- 12 for non-motors products maximum and 24 for motors products. Graffiti, promotional text, information about warranty, shipping options, item conditions, bar codes, seller names or logos, and so on.
Images must look realistic in colors, sizes, etc. Primary images with boxes are not allowed
Image background must be solid white or light gray. Do not use placeholder images
Product image should cover 80%-90% of the frame Nudity is strictly prohibited
Secondary images can include different angles of the product Do not scale up image sizes and do not add thumbnails
Multi-product images that contain multiple images of the same product Don’t use borders or frames to your images
Human body parts are acceptable, but only in images that show body-wear products such as clothing, jewelry, wearable electronics



This is a China based ecommerce platform. It is now continuing business many other countries in the world with its multi-lingual websites. People are selling hundreds of products daily there with great satisfaction and making profit. But, many businessmen still feel problems while uploading product photos whether knowingly or unknowingly. Sometimes, even they are not getting proper image uploading instruction. So, here we are sharing a product photo uploading guide for Alibaba eCommerce Company.

Product Photo Uploading Requirements

Max Size 3 MB
Formats Jpeg, Jpg, Png, Gif
Dimension Max 1000 x 1000 Pixels
Number of Images 4 Photos in the Banner, Gold Supplier can add 15 pictures at most
Photo name Must be in English, Chinese or Numbers



It is another well-known ecommerce platform worldwide. A lot of businessmen are selling products regularly with handsome margin. But regarding product image uploading, there are also some restrictions for better business. Recently Walmart has changed image size and resolution measurement for the best product display. Here we have attached table for your understanding.

Image Type Previous New
Listings with zoom capability Square (1:1), 2000 X 2000 Pixels Portrait (4:3), 1500 X 2000 Pixels
Listings without zoom capability Square (1:1), 500 X 500 Pixels Portrait (4:3), 600 X 800 Pixels
Swatches Square (1:1), 100 X 100 Pixels No Change- Square (1:1), 100 X 100 Pixels

This content will help you understand product photo uploading requirements of the major eCommerce marketplace. It will reduce your product photo uploading hassle and you can be more perfect than before.

However, without high quality, only product photo upload cannot make desired business profit. You have to use high end product images. If you can create top-notch images of ecommerce product, it is well, but if you have tons of product images and you don’t have enough time to edit and retouch, you can contact us.

We are Color Experts International, Inc. have been providing all types of ecommerce product photo editing and quality enhancing services for more than 30 years. Our services include image retouching services worldwide including many other image manipulation services like clipping path, remove image background, vector image conversion and illustration, creative image creation, and many more. Our clients are ecommerce business holders, product photographers, advertising agencies, busy graphic designers, and many more. Our experienced graphic designers have been using the latest photo editing tools. In our own production house, we produce high quality images at the most affordable price packages. On the bulk photo editing order, our clients are getting discount up to 50%. However, if you are interested to take photo editing services, please feel free to request a quote or contact us for further details. We will knock you within a short time.

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