Marketing is the lifeblood of any type of business, isn’t it? But all the marketing campaigns don’t pay off. In this competitive age, if you wanna nail your business no matter whether it’s an e-commerce business or retail business, you have to come up with marketing ideas that are unique, innovative, and spellbinding. When it comes to digital and broadcast marketing, it’s all about creating a buzz with your content. If your marketing content has the “wow” factor, it won’t just spread among your target audience rather it will spread at a lightning pace. That’s how your promotional campaign can earn the tag of viral marketing. Sounds pretty simple? Well, it’s not that simple.
It’s not a sure science that you apply the science and your content gets viral. Rather, you have to make an all-out effort to get content viral. You have to conduct online research, keep an eye on the trends, do brainstorming, explore your mind, and then you can run your campaign. Yet, it’s not certain that your marketing campaign would get viral. But if you can showcase something phenomenal and mesmerizing after taking the plunge, you never know your content can get viral. Consequently, it can create Facebook engagement, drive website traffic and convert your prospects.
As a matter of fact, you also need some inspiring examples to initiate your viral marketing campaigns. That’s why we have cherry-picked some blinding viral marketing campaigns carried out by some geniuses. We will walk you through these stellar campaigns and try to figure out what actually made these campaigns viral.
So, here you go…..
One of the campaigns that generated a massive sensation in the world of social media is the Amyotrophic Lateral Sclerosis ice bucket challenge. It commenced in 2014 and since then continued picking up steam among Internet users worldwide. The motive of the campaign was to spread awareness and fundraise for people affected with ALS disease. The challenge was that a person would pour ice-cold water from a bucket over his head and then throw the challenge to at least 3 people and give a charity to the ALS association. The campaign worked so much so that it garnered $115 million in a space of just 8 weeks!
Take a look at the video below that shows Bill Gates taking the ice bucket challenge-
The ALS association threw the challenges to both celebrities and ordinary patrons in order to raise funds as well as awareness among the masses regarding ALS. Among the celebrities who took part in the ice bucket challenge, Bill Gates, Mark Zuckerberg, Rafael Nadal, Christiano Ronaldo, Tom Cruise, etc. are worth mentioning. Perhaps, their participation in this amazing challenge was instrumental for the campaign to take off.
When we talk about viral marketing campaigns, we can’t override the ad campaigns of Old Spice. They always come up with some killer and spectacular ideas to create a buzz among their target audience. In this campaign launched in 2010, they targeted women as they figured out that they are the ones who pick up their men’s essential items. In the ad, they created a brand character “Old Spice Man” who talks with humor as well as confidence and plays with words to mesmerize the ladies. Isaiah Mustafa was the one who played the role of Old Spice man and just nailed it!!!
The old spice man draws the attention of the ladies telling them that “anything is possible if your man uses Old Spice”. He initially shows up shirtless wearing only a towel and then lands on a ship with a makeover in his get-up. He then holds an artificial oyster with sports tickets turning into a diamond followed by riding a horse on the beach. The video received massive traction among the masses and notched up nearly 60 million views so far.
Here is a video of old spice man that received mammoth traction-
That’s not the end!!! Spotting this huge response from the audience, the ad agency Wieden + Kennedy did something phenomenal. They produced 200 short ads in a series featuring Isaiah Mustafa answering the comments and queries of people put forth in social media channels like Facebook and Twitter. No wonder, this skyrocketed followers and likes of these channels as Twitter saw a boost of followers by over 1000 percent and Facebook gained more than half a million likes on these ads.
This ad campaign by Unilever through its ad agency Ogilvy and Mather is unlike the previous two ad campaigns. This is devoid of any fun and excitement but yet received a smashing response from the viewers. The video was uploaded in 25 to 33 languages on Dove’s YouTube channels making it understandable by consumers from over 110 countries. Currently, the video has approximately 70 million views only in the English version.
The video was mainly produced with a view to empowering women in the sense that every woman is more gorgeous than she thinks. The campaign featured an FBI-trained sketch artist in a short video where he was shown drawing 2 portraits of a number of women based on their own narrations and the perception by strangers. The jaw-dropping aspect of the sketching was that neither the artist was looking at the women nor the women were looking at the artist.
Take a glimpse at the short film of Dove that totally changed the perception of women around the world-
Once the sketching was done, the artist placed both the portraits of the same woman side-by-side. No wonder, there was a striking difference between the two portraits. So, what was the conclusion? The one described by the stranger turned out to be way more pretty and comely as compared to the self-described portraits. The core message of the brand from this campaign was “You are more beautiful than you think.” So, women shouldn’t be overcritical of their looks rather they should always stay positive about their appearance.
When your aim is to go viral, you must focus on the value you are delivering to your audience. Why should they share your idea or message on social media channels? No doubt, it has to stir them or touch them or entice them. You can come up with visual marketing or text marketing but it has to be unique and thought-provoking. Only then it will prompt them to communicate with others. So, what’s the delay? What are you awaiting? Hurry up and go for your viral marketing campaign!!! Roll up your sleeves, apply necessary tricks and techniques, and also hope for luck to favor you. After all, you can’t predict the outcome of your viral marketing campaign.
That’s it. Wish you all the best for your upcoming viral marketing campaign. Don’t forget to take inspiration from the above campaigns and make a world of difference with your innovative and mesmerizing ideas. Until next time, keep the ball rolling and just enjoy your time.