Based on customers’ demand, all small and giant companies need catalogs, brochures and flyer etc. Catalog layout design is prepared on the basis of main business perspective. So anyone can review this according to his/ her wish. Besides, it’s necessary to make professional catalog designs for informing customers about products and product presentation based on business type, scale, size, product list, price list, detail information with images of product and contact details. The main focus is to promote a company’s new service and expand its business.
This catalog has a huge impact on marketing. So during the making of a catalog, different criteria must be considered seriously based on business and product type. Without these, making a quality catalog is meaningless.
An introduction to product and their presentation in catalog is very much important. For this product catalog design is important too. So before photography, type, size, shape, color of products must be considered. By applying these, it is possible to maintain or represent product’s natural characteristics and shape. It is essential to shot a product from different angles such as zero view, side view, top view, bottom view etc. in order to present the full product.
The size of catalog is another important issue. The catalog size must be determined by considering its usage. Although catalog size or shape is fixed based on business type, but in some cases catalog size is fixed according to customers carrying, storage and review facilities. It may be categorized in different classes according to paper thickness and size. For example- in case of 100-200 GSM art paper, width is 7”-8.5” and height is 10”-11” and in case of 200+ to 300 GSM art card, width is 9”-10” and 6”-7” height. Besides in case of flyer, the height is fixed but width is comparatively reduced.
An excellent work is greatly dependent on printing machine. The printing quality may be decreased due to inappropriate adjustment of printing machine. For example- old machine, irregular changing of blanket, ink quality, lack of appropriate adjustment based on paper thickness, inappropriate amount use of right dumping materials such as water, alcohol may be the main causes of catalog printing quality deterioration.
In spite of maintaining the steps mentioned above, the quality of a catalog depends mostly on graphic design. Proper color adjustment, size, retouching, color correction, brightness, contrast, exposure correction of different products or images used in catalog and over all page design, color combination, proper selection of type settings, font size are necessary to make a quality catalog.
Catalog cover page
To attract customers, the design of catalog cover page is very much important. No matter how much catalog’s inner page is arranged and attractive is, it is useless if the cover page of catalog is not beautiful. So during the production of a catalog, the design must be created based on business types.
Generally, four color printing is done for all types of professional catalog design. Such as CMYK(Cyan, Magenta, Yellow, Black). But in some cases, extra color print is done to increase catalog quality more. It is termed as “spot color” which is specially used on catalog cover page. For example- Extra red, green, blue, yellow etc.
Glossy lamination is created to protect catalog cover page and inner page, to make them waterproof and also to increase glaze and shine. Mate lamination is used to decrease shiny expression.
Types of catalogs
There are 2 types of catalogs- print copy and soft copy. Print copy is used as hard copy and soft copy is used directly and digitally. Such as- websites, e-commerce sites, digital media, social media, online advertising are the main clients of our catalog design service etc.