The ghost mannequin effect has a great role in eCommerce business. If you are not a Photographer, then you might have seen it in many ecommerce sites. But, for a fashion and product photographer, ghost mannequin is a part of life.
This effect is created by cutting out various types of mannequins from the image to get a ghostly look. It has the capability to create a positive impression among the customers in making decisions for purchasing any garment and/or jewelry items. It is also the most cost-effective way, because you don’t need to use expensive models and wait for their schedules, moreover you also do not need costly mannequins. Mannequin helps to make your product photos look professional and lifelike holding their proper shape or figure. Such a quality product photo increases the demand of the products to the customers.
For the amateur photographers, it appears difficult to create the mannequin effect, but actually it is very easy for the skilled photographers. Creating mannequin effect to the ecommerce product photo is a joint procedure of the photographer and the graphic designer.
In this article, you will know how to create mannequin effect during photography, what types of mannequins are necessary for this effect, how a designers remove the distracting mannequin maintaining hollow effect, and so on.
First thing comes first. For ecommerce product photography, a well-equipped studio is essential. There should have a proper lighting system for highlighting the products without any bad shadows. Some umbrellas are very useful for light management. You should have white colored light along with white background that may be white board, wall, foam, cloths, etc. For rendering lights properly, some white foam-board can be a good addition. Some other small, but important things such as clips, tape, hanger, soft papers, tissues, tripod, stands, tab or computer will add extra advantages in your studio. You must need various types of plastic mannequins for creating hollow effects. In this case, you can use human as a model instead of a mannequin, but this can be more money consuming. However, the last but the most important thing that you must need is a high quality camera. If you can manage all these equipment together, now your studio is prepared for shooting product photos.
Direct use of mannequin with the cloths on is well suited in retailers’ shop, but in online stores. The ghost mannequin effect is created by photography and/or photo editing. You can use various types of mannequins as your products require for ghost mannequin photography.
If you want to take photographs of the tops, skirts, shirts or something similar, for the upper portion of the human body, you have to use a half-length mannequin. In the same way, you can take the mannequin for the lower portion of the body for shooting the photos of pants, trousers, shorts, etc.
The background during ghost mannequin photography always should be white. It is not only in the case of cloth images, but also for the most product photos. Because, if the backdrop is colorful, there is a chance it gets into the dresses or other product images. If it happens, to remove mannequin and to joint neck area later becomes difficult. As a result, ensuring high end quality at the time of clipping path or other image editing services becomes almost impossible.
To shoot the photo of the shirts and pants or the long women’s dresses, you should take the mannequin of full body shape. But, for shooting the photos of only shirts, t-shirts or women’s tops, you can take half body mannequins. In the same way, for pants, trouser you can choose the lower half mannequin. There are lots of variations in the sizes of mannequin. You can take any of the sizes as your product demands.
There are mannequins that can be divided into different parts to have perfect product photos. You will get transparent mannequins also for having photos. These mannequins perform the same purpose, but yet you cannot use the product image without editing or removing these objects in photoshop.
You can also use transparent mannequins for shooting your product photos. It results the same as the other mannequins do. It looks pretty and sometimes you can use these images without editing, but for making highly attractive and converting images there is no alternative of taking ghost mannequin effect service by Photoshop.
Human model can be used instead of mannequins for shooting the product photos. The model must be with a perfect shape and responsive. During photography from multiple angle, s/he must wide hands for the details.
For creating the ghost mannequin photo, you must need a well-equipped and properly decorated studio.
There must have a camera on a tripod, two umbrellas with light equipment for proper light management, plastic mannequins, and other equipment. You have to keep a white board for white backgrounds. You may use in this room computer for image editing.
Camera Setting: Camera setting is a very important task. You cannot take a good photograph thou you are an expert and have enough skill & experience until your camera is properly set. Besides, you must have a sound knowledge of ISO, Aperture, and white balance.
For setting these equipment in the proper place, the studio room must be quite large. The room should lone and white in color that helps to get expected product photos.
We will show how to shoot ghost mannequin photographs of the various types of ecommerce products here step by step.
For taking the photo of a shirt, you have to position the camera directly level with the chest area. To focus all the parts, it is very important.
Again, to get the photograph of a pant or something like this bottom cloth, it is important to make camera level with the hip area. This type of positioning is a must to avoid to look tapered and inaccurate in case of garment items.
To take a ghost mannequin photo of a full sleeves shirt, t-shirt, jackets, hoody, and so on you have to be very careful and do these specific tasks such as-
To take the photograph of pants, trousers, pajama, etc. you can use half-length mannequins. Besides this, what you should do are:
For taking the ghost mannequin photos for the long cloths like wedding dress, shirts & pants together, etc. you have to do the things as follow:
Since the product images with mannequin cannot be used directly in ecommerce store, these objects need to be removed from product image for the business purposes.
However, for ghost mannequin effect service, the graphic designers need two snapshots of the product image such as the front part and the back or inner part. Suppose, you’ve both the parts of a T-shirt in your hands and do the job as follow:
Thus, you can remove the mannequin in photoshop maintaining ghost mannequin effect.
During ghost mannequin photo shooting, from the beginning to the end, you may face many troubles regarding many important issues. But, if you follow some specific steps, you can avoid most of them or later you can fix them properly. For Instance: