Nutrigazm
Industry
CPG
Service
Photo Retouching
75% Hours Saved
Reduced Production Cost by 77%
Post-Production Solutions
Challenge
For a consumer packaged goods (CPG) campaign, the client needed premium-quality images of their protein shake line and snack packaging.
The raw assets showed common studio imperfections: scattered sprinkles, minor dust, wrinkles in packaging, and uneven labels. The glasses of protein shake lacked vibrancy, and the creative concept called for an appetizing whipped-cream topping. The client also required final files in TIFF format for high-resolution use.
Goal
The brand aimed to present its lifestyle products photos with a clean, enticing aesthetic that would translate across advertising, eCommerce, and print. Their objectives were to:
- Achieve high-end retouching that emphasized product quality
- Refine color and texture to make the product and packaging stand out
- Remove blemishes, wrinkles, and dust for a premium finish
- Prepare a scalable workflow to handle large image volumes.
Solution
Color Experts International delivered a tailored retouching workflow for CPG visuals:
- Color and tone enhancement: Adjusted hues and brightness to achieve vibrant, true-to-life results.
- Creative product finishing: Added a realistic whipped-cream topping to protein shakes; polished glass reflections for a high-end look.
- Detail perfection: Organized scattered sprinkles, smoothed wrinkles in packaging, and eliminated dust or spots.
- Label refinement: Sharpened and balanced product labels to maintain brand legibility.
- Format delivery: Exported all assets as pristine TIFF files, ready for print and digital placements.
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