Fendi Kids
Industry
Fashion
Service
Photo Retouching
75% Hours Saved
Reduced Production Cost by 79%
Post-Production Solutions
Challenge
Kids’ fashion photography requires a delicate balance: preserving natural charm while meeting strict eCommerce standards and store-upload guidelines.
On the creative side, they needed consistent post-production across a large volume of images, with blemishes and marks removed, backgrounds brightened to align with their brand identity, and files resized for both high-resolution prints and online product listings. Every image had to look polished and uniform without over-retouching or losing authenticity.
At the same time, the project required an efficient approach. Handling hundreds of images per campaign meant that time and resources had to be managed carefully, and production costs could quickly increase without a streamlined process. A solution was needed that would ensure consistent high-quality results while also creating measurable efficiencies.
Goal
The objective was to enhance product presentation while keeping the natural look of the kids intact. By ensuring clean, blemish-free images with consistent backgrounds and precise dimensions, the brand aimed to:
- Improve visual quality across their eCommerce platform
- Maintain brand consistency across all product categories
- Optimize assets for both print and digital use
- Build a streamlined workflow that reduced editing hours and lowered production costs
- Enable long-term scalability for ongoing collaborations
Solution
Color Experts International delivered specialized post-production services tailored for eCommerce fashion. Each image was:
- Retouched with precision: Only minimal airbrushing applied to remove blemishes while retaining natural texture.
- Backgrounds standardized: Brightened and matched exactly to their brand color, ensuring a clean, cohesive product showcase.
- Resized for versatility: Exported in both high-resolution formats for print and for online store use with a consistent cropped photos.
- Workflow optimized: A scalable editing process that cut turnaround times dramatically and reduced overall production costs, making future campaigns more efficient.
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