Different Types of Graphic Design

types of graphic design

What can be the best way to communicate certain ideas or messages in the latest digital form? Undoubtedly, it’s the graphic design that is broadly used in almost every sphere of our regular activities. In other words, it’s also recognized as the communication design in terms of the power of connecting elements to focus the message visually. Well! It has several categories that require particular skills and techniques. That’s why we come with the different types of graphic design along with their specializations to let you know in detail. As a designer, you can focus either on a single type or a set of multiple genres together.

Table of Contents

What is graphic design?

Why Should You Care About It?

Different Types of Graphic Design

What Skills Does A Graphic Designer Need?

To Conclude

What is Graphic Design?

So, as a beginner in this journey, you must have the query on your mind- What is graphic design, actually? Is it only about designing objects with varieties of elements to beautify or make them professionally presentable? Not really! To better understand the graphic design definition, you must be familiar with the elements that help to create attractive and impactful designs. These include the components likely forms, colors, shapes, texture, typography, iconography, and more. And, it defines the way of creating and developing interactive visual images through the best uses of technology, creative thinking, and necessary graphic elements.

Why Should You Care About It?

You will find the flavor of design everywhere around you. No doubt, it plays a vital role in both personal and professional areas. In this case, let’s drive to the points to find out the reasons why graphic design is essential!

  • Establish A Brand

To establish a company name or brand, graphic design truly helps in different aspects. As an entrepreneur, you must have the dream of making your brand memorable like Adidas, FedEx, Apple, or Amazon. So, what made them remarkable from the other competitors? It’s their uniqueness in design, color, and typography. These are the things that created a global brand value.

  • Creates Positive Impressions

How will you create a memorable impression while an audience visits your business? The graphical views make sense in this case that tells the story of your brand. Whether you interact with the customer through a website, social media, business card, or online ad, you must have the ability to create positive impressions using the professional graphical elements. That’s how a strong business relationship and awareness are built.

  • Way to Showcase Creativity

What can be the best thing to showcase your creativity in modern business? Well! Graphic design is the factor that can help you reach the destination and make a difference with your competitors. Business nowadays is not only about giving the best things or services. It’s also the creativity to make engagement with the audience and build trust. People love innovative things that connect their minds and hearts. All in all, it’s the ultimate way to snatch attention quickly.

  • Professionalism and Business Growth

Graphic design is also a subject to encourage professionalism towards vendors and clients. Many of them focus on a simple logo or banner of your business to understand the depth and message. The more professionalism grows, the more you get the ways of expanding the business as well. A good and attractive design can generate interest and make customers stay on your site to buy something. Otherwise, you might lose potential clients. As a result, it may hamper business growth by reducing sales.

Different Types of Graphic Design

No matter whether you are an ambitious designer or a potential client in search of taking the services, you must be acknowledged about the types of graphics. Here, we come with various genres in the industry so that you may make the right decision in both the ways.

  • Advertising Graphic Design

Advertising Graphic Design

Advertising design is one of the most common and popular genres of the graphic design industry. It deals with creating visual artwork in postcards, flyers, magazines, newspapers, brochures, email templates, and other materials for promoting products or services. This is how the effort of great marketing reaches a new level to engage the target audience in terms of their needs. Small to large, both sized companies contact graphic designers to create impressive designs to capture consumers’ minds. New learners in the designing industry love to start with this category to sharpen their skills. Here are some of its types-

  1. Magazine & Newspaper Ads
  2. Infographics
  3. Display Ads
  4. Direct Mail & Personal Ads
  5. Social Media Ads
  6. Email Templates
  7. Websites & Blogs
  8. Video Ads

Examples of Some Great Advertising Designs: Mohawk Airline, Starbucks, McDonald’s, Volkswagen Beetle.

  • Corporate Design

Corporate Design

Every business has a different story to tell and the way it explores is recognized as a corporate design. In general, it defines a brand through the artistic representation of logo, colors, and typography that differs from others. To do so, you may discover the vision, mission, and policy of your business first. Whether it becomes clear to the designer, then he/she might think of the designing part. The elements you should cover in this case are likely-

  1. Logo
  2. Typography
  3. Colors
  4. Quality
  5. Branding
  6. Corporate Culture.

In other words, corporate design is defined as the DNA of a company. The reason is it lets you express the vision and values as well. A future brand is born with just simple elements.

Examples of Some Great Corporate Designs: Adam & Eve Law Firm, Benevolent Society, Cooper & Ford, Konad Nails, The Jupiter Drawing Room.

  • Art & Illustration for Graphic Design

Art & Illustration

Although graphic design and art & illustration cannot be categorized into the same field, they have a strong relationship in creating amazing artworks together. That’s why we keep it as one of the vital genres in the design industry. The elements are mostly used in multiple sectors likely magazines, posters, games, motion graphics, t-shirt designs, websites, book covers, infographics, and many more. In a way, it’s a collaboration of artworks between graphic artists and illustrators. To be skilled in this category, you must be familiar with-

  1. Unique Styles
  2. Creativity
  3. Communication
  4. Drawing and IT Skills
  5. Branding

Examples of Some Great Art & Illustration Designs: Dual Brush-Pen ABT, Glamora, Hello Buckwild, Smogj Crafts.

  • Environmental Graphic Design

Environmental Design

Environmental design is a broad type of design that connects the people to places and explains a story through various elements like colors, patterns, typography, materials, and so on. It occupies a lot of professional disciplines, including landscape, interior, architecture, and industrial design. In other words, it’s known as Experimental Graphic Design as well.

As a result, it requires multi-skills to be experts in the category. You must be familiar with the architectural plans whether you are planning to design architectural views. On the other hand, you should have knowledge of interior design to beautify the inner parts.  As a designer, you’ll need to be skilled on-

  1. Strong Visual Sense
  2. Communications Skills
  3. Signage Printing
  4. Office Branding
  5. Exhibition and Exhibit Design
  6. Blueprints and Digital Files

 Examples of Some Great Environmental Designs: Archigraphia Redux, Museum of the Bible, Little Jean café, Vancouver Community Library.

  • Packaging Design

Packaging Design

Once again, packaging design is one of the most popular types of graphic design that is mostly used as a marketing tool on a regular basis to grab customer’s attention quickly. In other words, it works as a method of protecting the product as well as to showcase the brand story in an artistic way. As a designer, you must have knowledge of industrial design, branding, current trends, illustrations, and manufacturing. The elements it may use are likely-

  1. Box and Paper
  2. Bottle
  3. Bag
  4. Can/ Container
  5. Plastic
  6. Glass and Metals

Examples of Some Great Packaging Designs: Callaly, Just Laid, Manos de Cacao, Nyc Spaghetti.

  • Publication Design

Publication Design

In the field of digital publication, graphic design has a great value to establish communication between audience and editors and publishers. This type is commonly known as publication design that deals with books, magazines, annual reports, directories, newspapers, journals, comics, and product catalogs. In this case, each element is important as they have different natures and purposes.  Also, there are some crucial skills that a good designer must be familiar with.

  1. Typography
  2. Design and Layout
  3. Illustrations
  4. Infographics
  5. Color Management

 Apart from these, he/she should have an understanding of publication types and messages. That’s how the design will express the theme.

 Examples of Some Great Publication Designs: Azure Magazine, Gopher illustrated, Navigator’s Council Journal, Wooden Toy Magazine.

  • UI Design

UI Design

User Interface (UI) is a widely used term in modern design for both web and graphic industries. UI design refers to the processes of making all the things easier and user-friendly to the users while they interact with an application or device. In short, it’s all about balancing the outlook along with the technical functionality. A UI designer ensures how an audience feels and reacts with the components of a digital product. He/ She must be familiar with the skills likely-

  1. UI/ UX principles
  2. Responsive Web Design
  3. Minimalist Graphic Design
  4. Interface Elements
  5. HTML, CSS, JavaScript
  6. Color, Brightness, & Contrast
  7. Brand Consistency

 Examples of Some Great UI Designs: Boosted Boards, Dropbox, Frank and Oak, Virgin America.

  • Motion Graphic Design

Motion Graphic

To be precious, motion design is the process of designing elements like typography, imagery, audio, video, or animation that are in motion. This one is among the modern and widely used categories in online media, television, website, and many more sectors. It has the power to communicate with the viewer and express the depth of the story in a compelling way. Some of the examples are-

  1. Advertisements
  2. Animated logos/ Text
  3. Film Title Design
  4. Presentations
  5. Websites & Banners
  6. Video Games
  7. GIFs

Because of the high demand and importance of motion graphics in different industries, designers have great opportunities to build their careers in this genre.

Examples of Some Great Motion Graphics: Game of Thrones- An Animated Journey, Vodalabs – Digital Alchemists, Kinetic Calendar, Journey Alpha.

  • Website Graphic Design

Website Graphic Design

If you have the plan to build your website in the most unique and professional way, professional graphic design service can give you the right way to make it pleasing and user-friendly. An appealing design can bring you the ultimate result for your business at less effort. Web graphic design is among the types of graphic design that deals with the web layout, images, colors, textual elements, and many more to achieve the best user experience.

Also, it’s a great element to get engagement with a targeted audience that helps to increase sales of a business. In that case, you must have the skills to be a successful designer.

  1. Visual Design
  2. Print Design
  3. HTML & CSS
  4. Color Theory
  5. Design Software

Examples of Some Great Website Designs: Annatwelve – Fragrances, Cartier Watchmaking Encounters, Edifian Digital, Mikiya Kobayashi.

  • Vehicle Wrap Design

Vehicle wrap design

Vehicle wrap design has been a popular form in the modern graphic design industry. It occupies a great value in terms of marketing and advertising of a product or service. The designer expresses something excellent in a very small space with his/ her creativity to grab the maximum attention. In order to start designing the object, it needs proper information along with some technical things to get the inspiration. Here are some example of the vehicles where you may implement the design-

  1. Sports Cars
  2. Pickup Trucks
  3. Vans/ Mini-Vans
  4. Sport Utility Vehicles
  5. Sedan
  6. Coupe

 Examples of Some Great Vehicle Wrap Designs:  FESPA, FoilX, Real Madrid- Emirates, Signs Express Southampton.

What Skills Does A Graphic Designer Need?

So, if you intend to start your journey as a professional, you must be familiar with the responsibilities of a graphic designer. Like other areas, it also needs particular skills. These are most common in the circulars while recruiters find the best candidates for design jobs.

  • Software Skills: How a company or media house will choose you as an expert designer? It’s essential to be familiar with the most popular and best software for designers in the market like Adobe Photoshop, Illustrator, and InDesign. Actually, this is the basics to learn before you apply for a job in the concerning field.
  • Creativity: A good designer must have the creativity to visualize the message in the proper way with the elements surrounded by him/her. It’s not only about the skills of any photo editing tools like Photoshop or Lightroom. You have to bring innovative ideas to make design unique and meaningful at the same time.
  • Coding Knowledge: Well! It’s not like working as a professional coder. Nobody even expects this! But, in the era of modern technology, having a good sense of coding may take you to the next level than the other candidates. In most cases, the basic understanding of HTML is common. Besides this, learning C++ and Java is also great.
  • UI/ UX Design: Having a good sense of User Interface and User Experience design is undoubtedly a remarkable skill for a graphic designer. It helps to understand the feeling of the audience for whom you are going to make the design. Also, the opportunity increases much more in many international and high paying jobs if you occupy this demanding skill.
  • Experience: To apply in a reputed farm as a mid-level or senior designer for ensuring better benefits, you must gain the experience. In most cases, companies expect to have candidates with 2-3 years of experience. The best practice to achieve it is to prepare a strong portfolio through working on various international marketplaces.
  • Certification/ Course: We recommend to pursue an institutional certification or degree from renowned schools. Most of the bigger companies nowadays are preferring candidates who have a bachelor degree in graphic design. So, if you have the dream of building a career as a designer, take the chance to get a degree or any popular online course to sharpen design skills first. It will surely increase the chance to get hired from larger communities and companies.

To Conclude

Many of the people would like to say- Is graphic design a good career? Well! It depends on some particular facts and gaining the skills recommended by professionals. Like other creative works, it requires passion, creativity, and hard work to reach the destination. Before that, don’t forget to go through the types of graphic design we mentioned above. Hopefully, it would be a great resource for you if you really intend to start your journey in this field.

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