E-commerce is like a two-way street which both buyer and seller can avail to benefit themselves. From a buyer’s point of view, he can snap up his preferred products from a click-and-mortar store profitably saving a great deal of time. On the contrary, from a seller’s perspective, e-commerce can make wonders and generate a bounty of profit if handled properly. One of the salient factors that determine the fate of the online business is visual.
Once a buyer visits an online store, the first thing that catches his notice is visual. If the visual captivates him, he shows enthusiasm for the product. To put forth the visual of a product captivatingly, resorting to photo editing is very key as it allows you to manipulate the image as you wish.
Earlier, people were reliant on brick and mortar stores to purchase their necessary merchandise. With the advancement of technology, the lives of people are getting cozy and facile. Now, people especially those belonging to the upper class and middle class prefer buying their preferred merchandise from online stores. Although e-commerce transaction saves their valuable time, quality of the merchandise also concerns them.
As they cannot touch the products, the visuals of the products get very key to the clientele. The visuals of the products that they find catchy, they show eagerness for those products. Here, professional image editing comes into play. Professional image manipulation companies help you customize and polish your images as the clientele intend to view. This is how, you can make your product’s images stand out than your competitors and flourish in your online business.
Quality Enhancement: The first stuff that the online visitors notice after accessing an e-commerce site is image. If the product images reflect top-class quality, the visitors will be willing to pay attention to the products and spend considerable time. Owing to human and technical errors, images in their raw form lose the desired quality. Here, image manipulation comes into play. With professional image retouching, product images can be optimized as per requirement whether eliminating background, adding shadow, making color correction, adjusting exposure, etc.
Creating Uniqueness: If the look of a product is identical to its ilk, there is no guarantee the product will attract the clients. Therefore, it is very pivotal to make the products stand out. Image retouching enables you to make desired tweaks and present a particular product amazingly and uniquely. Each and every product has certain features and it is very crucial for you to highlight those features in shots so that clients get mesmerized with the products.
Relationship Building: Building rapport with clients is one of the major aspects every company focuses on. If you can build a long-term relationship with customers, your sale of products will automatically escalate. To build long-term rapport with customers, every company has to gratify its clients. In online stores, it is very crucial to present the product images realistically and aesthetically. With the help of image retouching, this can be executed easily and precisely.
Portraying Innovativeness: If you want to exhibit innovative idea in a particular product’s image whether in perspective, appearance, or background, image manipulation will assist you to apply your thought. You can display your imaginative thinking by making color correction, exposure balance, background replacement, adding shadow or removing unwanted materials, etc. When customers observe something innovative and new, they will automatically express eagerness for that.
Catching the Visitor’s Attention: Visitors of an e-commerce store can only see the images of the products. They cannot touch, test, or try it like a physical outlet or showroom. They take their buying decision viewing the pictures, prices, and the short specification/description provided on the website. If the picture is attractive, customers go for further details like prices and specifications. If they feel like they want the product, they place an order for that product.
Overlooking the Dull Images: As a customer, we tend to brush aside the dull images on the website. Raw images can convey misconceptions. A product may be useful and cost-effective, but because of the low-quality image, it may convey little impact to the buyer. Even if the product is useful for the customer, there is a great chance that the buyer may skip the product. On the contrary, we are inclined to stop when the image catches our eyes. If the image is dull and dark, the visitors tend to pass through those products quickly while browsing. As a result, customers will not click on the product image, so the sale of that product will cease to increase and eventually the web store will not attract desired sales.
Elevating the Impression Of The Web Store: If a web store contains a lot of low-quality product images, it may affect the impression of the website. The competing e-commerce website with top-grade images will gain more interest of the visitors. As a result, they will be popular than the website which contains plenty of dull and gloomy pictures. To increase the reputation and ranking, an image quality assurance team should be there to decide if the product is publishable to the website.
Showcasing the Fancy Products: To increase the sale of fancy products, photos of the stuff should be eye-catching and tempting. Buyers of decorative and fancy products focus on the look of the product. This is why, it is important to showcase these types of products brightly, sharply and smartly. For this kind of items, people tend to order which look better and attract them. While buying fancy products, people sometimes get impulsive. To catch customers’ attention it is wise to display a luminous and attractive picture of the products.
Sale Elevation and Making Profit: The principal goal of each and every company to post the visuals of its products in e-commerce site is to generate and boost up sales. Optimized visuals, as opposed to unprocessed visuals, have the potential to catch the notice of the visitors and drive sales eventually. The better the quality of the visuals, the higher the chances of grabbing clients. This enables a company to surpass its competitors and generate more profit.
To optimize images of e-commerce sites, image enhancement is imperative and there is no question to it. Now, the question comes into mind whether professional image processing service is important or non-professional service can do the job. Photo processing is a job that requires knack and experience to execute immaculately. If you are an amateur or a novice, there are high chances that your works would pan out shoddily. As an amateur, you may not have smooth hands to edit online product photos. On top of that, you may lack significant knowledge on photo manipulation such as various techniques and latest tools which can impact the quality of the images. On the other hand, professional image editors are well-versed with all the techniques and latest image retouching tools. Due to their skill and experience, not only they retouch images exquisitely but also save plenty of time. A professional image processor will definitely charge for his service but eventually you as a vendor will be a gainer as these processed images will get you more sales in online stores.
Now, the question arises in mind how to receive best in class e-commerce product photo touch-up? No need to worry! Color Experts International, Inc. a world-class image retouching company offering various image manipulation services including eCommerce product photo enhancement. Over the years, we have substantiated ourselves globally with our top-class and immaculate services.
We are well-known for utilizing cutting edge technology to render high-quality services to our clients. We have over 250 in-house professional and seasoned image manipulators who avail the latest photo retouching tools to optimize the shoddy images. So far, we have worked with various e-commerce companies, well-known photographers, graphic design companies, advertising agencies, fashion houses, magazine publishers, and many more successfully. Among our services, clipping path, image masking, background removal, product photo retouching services, image restoration, image shadow creation, color correction, wedding photo retouching, and real estate photo retouching are worth mentioning.
So, if you are an e-commerce company or any other company having high volume of shoddy images, don’t procrastinate to get them processed. Without any further deliberation, just contact us through our e-mail or text us through our website. You can also visit our Facebook page and ping us.