Importance of image editing on social media marketing


Are you a digital marketing professional? Content marketing strategy maker? Do you use images or visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? Shake off your worries and follow the write-up to pick up some useful tricks! We will share with you some effective points about the importance of image editing in social media marketing.

Images are the most powerful tool for social media marketing. But if you want your social media marketing campaign to click, you have to leverage flawless and catchy images in your ads, banners, posters, etc. This is where the image or photo editing comes into play. By learning the importance of image editing in social media marketing, you can achieve your desired marketing goal fruitfully.

What is visual social media marketing?

The definition may vary, but in general, we can say it refers to the use of any kind of imagery to communicate visually. You’ll be able to use pictures or videos to inform a story or share a message. This has been done in marketing for years. As humans, it’s in our nature to communicate visually. Images process quickly and people are attracted to them.


Why are visuals and images so much important?

If we look at content marketing, it kicked off with a blog, where content writers were able to write in a long-form and build a community around it. After that, Facebook came into existence making posts shorter and then Twitter entered the scene with a 140-character limit.

People have transferred from blogs to micro-blogs and now to multimedia microblogs. The core reason behind this is the ease of communication with pictures. With Instagram and Pinterest, one can communicate purely with images. Sometimes words are even totally unnecessary. Expert marketers say that the only thing shorter than a tweet or a post is a picture.


As a marketer, what kind of image you can choose?

There are various types of image-based online content that can boost your social media marketing. How can images be used in different ways in your marketing? You can make a short and snappy video, use images, graphics, slides, slide share presentations, infographics, and text-based images.

The following image contents get a lot of traction in social media-

  • Tips
  • How-to
  • Quotes
  • Checklists
  • Infographics

If you would like your image to be shared in plenty, you have to make sure it’s helpful to your target audience.

We have to remember that as humans, we are connected emotionally to images more than video, audio, or text. People make decisions and then take action quickly when influenced by images. But textual content doesn’t have such influence.

One technique is you can create a ‘how-to’ image for readers.  Another great option is to attract people with a graphic. You don’t have to provide the whole procedure; Instead, add a call to action button so that people can click through to your blog, Facebook page, or Pinterest page.

On Facebook, if you want to build engagement, the image should be one that people share and discuss rather than click through to your blog. If you are tactical, you can get some really resounding results.

Know the elements of great visuals

It will be really great if your content helps and inspires people. Always keep track of the shareable issue as creating timely content coinciding with breaking news, a celebration, or a happening can create a buzz.

Importance of image editing on SMM

The impact of pictures on our mind is big. Humans organically relate to visuals, symbols, infographics, and photos more easily than texts. Almost 80% percent of our brain’s energy is consumed by the eyes through vision. Hence, visual memory forms a crucial part of our understanding and data. Haven’t you ever discovered that it’s easier to recollect or grasp info once it’s received through visuals?

Social media marketers are concerned about this fact and they additionally use this data to influence social media users in every way. We are able to say that any social media selling campaign isn’t complete without the usage of apt and appealing visuals. Be it real-life pictures, icons, animated photos, or the other visual components.

Facebook, Instagram, Tumblr, Pinterest, and such different blogging or social media platforms are getting traction mainly on one vital point, that is the use of pictures. Images make your timeline and blog posts appear to be more interesting and lively. Visual communication is key to a successful social media strategy.

There are a lot of online and offline image editing tools that are widely used by social media users, marketers, and graphic designers. For social media marketers, the need for these image editing tools is more essential.

They have to design images for several social media platforms as part of their marketing purposes and strategies. Different social media platforms have different criteria for image uploading.


Some image editing tools for social media

Considering this norm, we have prepared a list of image editing tools which social media marketers can use in their marketing. If you can learn the know-how of these tools,  it will help to boost up your marketing performance.

  1. Canva – If you start trembling hearing about Photoshop due to its complexity, no worries! You will love Canva. This platform is a one-stop design source for beginners and beyond. It allows you to create beautiful posters, invitations, cards, website graphics, or even multiple-page presentations. You can also edit your own pictures within the platform. What’s even better is that it’s free. To get started you can choose one of the many templates available for you or start with a blank canvas. This is where you can learn the tools and techniques necessary to make and edit the perfect photos.
  1. VSCO (pronounced Visco) Cam -VSCO stands for Visual offer Company. Touted as a new Instagram for photographers, this app provides all types of choices for making filters, saturating pictures, adjusting the temperatures, and applying shadows and film grain. What’s conjointly nice regarding the app is that the ease within which it permits users to share pics across social media. This may be done directly from the platform
  1. Snapseed Mobile -This app is particularly for image editors who desire a burst of color in their footage. You’ll be able to boost color, enhance your distinction, and regulate the brightness of specific aspects of a picture. This app is the ease during which you’ll be able to enhance your photos with one tap using the AutoCorrect feature.

In social media, there is a huge demand for originality. Images that are original and interesting are appreciated on social media platforms. But copied images may violate the copyright act. Hence, we have listed some major image manipulation and graphic designing tools that can generate interest on the web. Hope this will help you to improve your social media marketing.