Videos are the easiest and the most effective way to consume information now a days. As a means of advertising and storytelling videos are no longer just a nice option, it’s a necessity. According to a 2019 statistics, 300 hours of video are uploaded to YouTube every minute, the most popular video sharing website on the planet. Almost 5 billion videos are watched every single day on YouTube alone. Popular social sites like Facebook, Instagram, and Twitter are also allow you to upload and share videos as well.
That is why, a lot of surveys has been conducted on the state of video marketing. And you guessed it, the results are pretty impressive too. Wyzowl’s 5th annual State of Video Marketing Survey shows that, 87% of businesses uses video as a marketing tool. 94% of video marketers say video has helped increase user understanding of their product or service.
Undoubtedly, videos are new in the list of promotional marketing toolbox and pioneering a new genre in the field of marketing. But you might still be a bit skeptical about all these buzz. How exactly promotional videos and motion graphic animations can boost your business?
Now, to answer the question, we have divided the answer into 8 simple parts.
Marketing videos can be very powerful. Adding a product video or explainer video on your homepage can help boost your sale. According to a renderforest statistics, 70% of the user says, it helps boost their conversation rate and 30% says the otherwise. After watching a video, 64% of the user are more likely to buy a product online.
The effectiveness of the video is not that surprising, if you think about it, our minds are naturally inclined to visual stimulation. And most of the information transmitted to our brain is visual. So if a picture can captivate your mind, imagine what a moving picture can do to engage you in the scene.
People spends zillions of dollar on marketing for a hope that it will return the investments back. Sometimes when that marketing works, company gets the revenue and sometimes they don’t. So different marketing strategies have different effects on ROI (Return on Investment).
The good news is videos are great marketing material for providing good return on investment. Statistics shows, 91% of video marketers consider video an important part of their marketing strategy. That’s an increase from 82% in 2017 and 85% in 2018. And 83% of marketers say video gives them a good ROI (up from 78% in 2018.)
You don’t need to produce high quality videos for your products or services, but make sure the video you produced is well explained and is easy to follow. When it comes to video marketing, all that matters is the content. So make sure your content is well explained and concise.
As we have seen video consumption rate is higher than ever. People love to watch videos. YouTube statistics shows, the average number of mobile YouTube video views per day is 1,000,000,000. The average mobile viewing session lasts more than 40 minutes. This is up with more than 50% year-over-year.
But that’s not the whole story though, search engines also love videos. According to the report, you are 53 times more likely to show up on page 1 of google, if you embed videos to your content. Ever since google acquired YouTube, there has been a significant increase on how videos can affect your search engine result.
According to SEOmoz, blog posts that have videos attached to it attract 3 times more inbound link than posts with no videos. The more relevant inbound link you have, the better your content gets at ranking higher in the search page.
Video can definitely increase your site’s stickiness. Which is also known as the time spent on a page. This is valuable factor for google when ranking websites. According to Wistia, people spent on average 2.6 times more time on pages with video than without.
Another thing is, when you create your videos on YouTube, you automatically become a part of the second largest search engine. Google will surely reward you for embedding content on the territory of its greatest purchase, YouTube.
As we have stated earlier, videos are great stimulus for our brains. We are naturally inclined to visuals and all the social media platforms also realized this fact. In social media, people tends to share video content more than anything. A renderforest statistics shows, 36% of videos are published on Facebook, 15% on Instagram, 37% On YouTube, and 12% on other social media platforms.
To keep that consistency, social media platforms are adding new video sharing features every now and then. Facebook has launched 360 Video, Live Video, Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
A recent video trends statistics shows that, marketers are engaging with video marketing more than ever on various platforms. 87% marketers have used YouTube as a channel and 80% of them say it has been successful. 84% marketers have used Facebook as a channel and 85% of them say it has been successful. 51% marketers have used Instagram as a channel and 88% of them say it has been successful. 51% marketers have used Linkedin as a channel and 84% of them say it has been successful. 45% marketers have used Twitter as a channel and 71% of them say it has been successful. Not only that, 48% of people said they’d be most likely to share video content with their friends, ahead of any other type of content. Video came out ahead of social media posts (23%), news articles (16%), blog posts (5%) and product pages (3%). Clearly these trends are rising and it will continue to do so in the future also.
Not all videos are engaging on social media. People lose interest and scroll away or do something else if the content is not engaging. But if you can make it work, make it interesting, people will stay and they will continue to do so if the content is engaging. Because videos are easy to consume. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia).
Videos can attract a wide range of audience. Lazy, proactive, no matter who your audience are, videos have a diverse effect on everyone. So the cleverest way would be not just target your audience’s eyes but also their ears.
Videos are great for building trust and connection with the audience. When a prospecting customer sees a promotional video of a product he or she gets more susceptible to believing the fact. That sense of belief ultimately lead them to buy stuffs. Study shows, 64% are more likely to buy a product online after watching a video about it.
Video marketing campaigns can captivate and influence your audience by using emotions to connect their heart and brain to put trust in your brand. In an independent study, researchers have seen that people spend 57 sec on a text only website compared to the 6 min on a website with videos.
People now-a-days are too busy to read long product descriptions or tutorials. Our modern buyers are more inclined to watch an explainer video than read about it. 96% of people say they’ve watched an explainer video to learn more about a product or service. 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).
These results are obvious, as we can see people love to know about new things by watching videos about it. Because video explains better. Interactive media allures our visual stimulations more than anything, resulting more efficient intake. Information can be segregated when reading but with video, it’s a completely different story. It feels tempting as we see something happens graphically. So next time you launch a product or service, make sure to create an explainer video rather than just writing about it.
Videos appeal a wide range of people from all genre. Videos engage people more than any other type of media out there. When something is visualized our brain activates all sorts of stimulation thus creating a connection to our senses. That is why we find videos interesting. Videos also have emotional resonance more than anything out there. You can engage anyone or throw them at the edge of their seat just by showing what it’s like to feel what the characters or the subjects are feeling. That is why movies are great at storytelling, that is why films became the biggest shift in the history of entertainment.
A video can be of any type, there are informational videos, promotional videos, and personal videos. All these kinds of videos have different effects on viewership. A renderforest study shows that, 97% of businesses said that explainer videos help users understand their businesses better. So in business, informational and promotional videos can be a game changer.
Only using human elements in a promotional video can limit the visual from explaining things with its full potential. That is where motion graphic (A.K.A animation) comes into play. In animation, the only limit you have is your imagination. So when sky is the limit anything is possible.
Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
So to recapitulate, promotional videos can convert your prospecting customers to buyers. Among all the other marketing strategy video marketing has the greatest ROI. Google loves relevant video content and boost those into the top of their search result thus increasing the search visibility. Video explains everything better and engage people better than any other content. These are all the reasons why an informational video about a service or a promotional video about a product can help your business grow.
From bulk discounts to compact packages, we offer various benefits to our customers. Here at Color Experts International, INC., we offer the best video solution for your businesses. If you are a small local business owner or big established brand and want to create a promotional or informational video about your product or services, then we can help you reduce all the hassle. When it comes to animating and video post processing, you have our utmost dedication and promises. Promises to bring you the best services in this sector.