Importance of image editing on social media marketing


Are you an internet marketing professional? Content marketing strategy maker? Do you use images or visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? Please keep calm and read this article.

Images are the most powerful tool for social media marketing. By learning the importance of images or image editing, you can achieve your desired marketing goal effectively.

What is visual social media marketing?

The definition may vary, but in general, we can say-“The use of any kind of imagery to communicate visually.” You’ll be able to use pictures or video to inform a story or share a message. This has been done in marketing for years.

As humans, it’s in our nature to communicate visually. Images process quickly and people are attracted to them.


Why are visual and images so much important?

Now I am going to explain how most people began to participate in a blog, where they were able to write in long form and build a community around it. After that Facebook came, where posts became shorter and then Twitter enters the scene with a 140-character limit.

People have transferred from blogs to micro-blogs and now to multimedia microblogs. The only fundamental reason is it is very much easy to communicate with pictures. With Instagram and Pinterest, one can communicate purely with images. Sometimes words are even totally unnecessary. Expert marketers say that the only thing shorter than a tweet or a post is a picture.


As a marketer, what kind of image you can choose?

There are various types of image-based online contents which can boost your social media marketing. How can images be used in different ways in your marketing. You can make a short, snappy video; use images and graphics; slides or a Slide Share presentation; infographics and text-based images.

The following image contents get a lot of traction in social media-

  • Tips
  • How-to
  • Quotes
  • Checklists
  • Infographics

If you would like your image to be shared plenty, then you have to make sure it’s helpful to your target audience.

We have to remember that as humans, we are connected emotionally to images more than video, audio or text. People make decisions and then take action quickly when influenced by images. But textual contents have not such influence.

One technique is you can create ‘how to’ image for readers.  Another great option is to attract people with a graphic. You don’t have to provide the whole procedure; instead, add a call to action button so that people can click through to your blog, Facebook page or Pinterest page.

On Facebook, if you want to build engagement, the image should be one that people will share, discuss rather than click through to your blog. If you are tactical, you can get some really great results.

Know the elements of great visuals

It is great if you can content that helps and inspires people. For a more shareable issue, creating timely content to coincide with breaking news, a celebration or a happening can create a buzz.

Importance of image editing on SMM

The impact of pictures on our minds is big. Human will simply relate to visuals, symbols, info graphics and photos more easily than text. Almost, eighty percent of our brain’s energy is consumed by the eyes, through seeing. Hence, visual memory forms a crucial a part of our understanding and data. Have you ever not discovered that it’s easier to recollect or grasp info once it’s conferred at the side of visuals?

Social media marketers are concerned about this fact and they additionally use this data to influence social media users in a very ways. We are able to say that any social media selling campaign isn’t complete while not the usage of apt and appealing visuals. Be it real-life pictures, icons, animated photos or the other visual components.

Facebook, Instagram, Tumblr, Pinterest and such different blogging or social media platforms are giving importance and running on just one vital issue, that is that the use of pictures. Without pictures, a web log post seems to be dry sort of a desert. Images make your timeline and blog posts appear to be more interesting and lively. Visual communication is a key to a successful social media strategy.

There are a lot of online and offline image editing tools which are widely used by social media users, marketers and graphic designers. For social media marketers, the need for these image editing tools is more essential.

They have to design images for several social media platforms as part of their marketing purposes and strategies. Different social media have different image criteria for uploading

On those sites. So, it is very much tough to finish the entire social media marketing process within the deadline.


Some image editing tool for social media

Considering this norm, I have prepared a list of some image editing tools, which social media marketers can use in their marketing. If you can learn the know how of these tools, I am sure it will help to boost up your marketing performance.

  1. Canva – If you shriek at the thought of using a complicated design software like Photoshop, you will love Canva. This platform is a one stop design source for beginners and beyond. It allows you to create beautiful posters, invitations, cards, website graphics, or even multiple-page presentations. You can also edit your own pictures within the platform. What’s even better is that it’s free. To get started you can choose one of the many templates available to you or start with a blank canvas. This is where you can learn the tools and techniques necessary to make and edit the perfect photos.
  1. VSCO (pronounced Visco) Cam -VSCO stands for Visual offer Company. Touted as a new Instagram for photographers, this app provides all types of choices for making filters, saturating pictures, adjusting the temperatures and applying shadows and film grain. The construct that an honest photograph is one that has variant textures or colours are a few things that we tend to wished to dispel. What’s conjointly nice regarding the app is that the ease within which it permits users to share pics across social media. This may be done directly from the platform
  1. Snapseed Mobile -This app is particularly for image editors who desire a burst of color in their footage. You’ll be able to boost color, enhance your distinction and regulate the brightness of specific aspects of a picture. This app is that the ease during which you’ll be able to enhance your photos with one tap using the Auto Correct feature.

In social media, there is a huge demand for originality. Images which are original and interesting are appreciated on social media platforms. But copied image may violate copyright act. Hence, I have listed some major image manipulation and graphic designing tools which can generate interest for web. Hope this will help you to improve your social media marketing.

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