It won’t be wrong if we say that editorial photography is the most common type of photography in our day-to-day life. No doubt, personal portraits, family portraits, lifestyle photography, etc. are closely connected with our life. But they don’t show up in front of our gaze every day rather we view these types of photography when we urge or need. Editorial photography unlike the other genres of photography appears in front of our sight multiple times daily.
When we get up in the morning, the first task that many of us do is open the newspaper. This automatically lets us spot a number of photographs related to different categories. As time progresses in a day, we open magazines to read articles and catch sight of different types of photos. Some of us prefer going through news articles from online news portals and magazines. Both these online and offline platforms provide us huge exposure to editorial photography to a great extent.
Before we cut to the chase, it’s crucial to understand the concept of editorial photography. Editorial photography is basically the images that show up along with texts in both online and print publications. Be it newspapers, magazines, or books, editorial photography is often visible in all these publications. Editorial photography can also appear on blogs, documentaries, and presentations.
An editorial-style photoshoot is taken mainly to narrate a story. It can also be executed to consolidate the narrative of a text creating visual elements. The purpose of editorial photography is to illustrate, inform, and enlighten the masses about real-life issues, current events, and stories of human interest. One of the key aspects of editorial photography is it can’t be used for promotional purposes.
Now, we will walk you through some of the fruit-producing tips and tricks of editorial photography. Whether you are a newbie or an adroit editorial photographer, these guidelines will surely help you to nail your project.
Let’s get started……
Your main aim to shoot for editorial photography is to compliment the article of your project. Therefore, it’s very important to comprehend the focal point of the writer. Is he focusing on the location, person, or item? This is something you can fathom well if you give a quick look at the article. After you are done with reading, you can visually set the tone of your shots at ease. For example, if the writer mentions a car in his article, you can start imagining the car’s location and better fix your mind about your photography.
Shooting editorial photography requires you to have a well-equipped gear set-up incorporating a top-notch camera, powerful camera lens, and a tripod. Pick a full-frame DSLR camera so that you can deploy different types of lenses on the camera and get a solid depth of field. A high-end camera from Nikon or Canon will cost you something between 2000-$4000. The price may seem high but it will come off once you nail a few of your editorial photography projects. When it comes to lenses, you can avail of a 75mm f/1.8 or 45mm f/1.8 prime lens as both of them are compatible with any kind of setting.
If you want to stand out as an editorial photographer, there isn’t any alternative to creating a spellbinding story through your shots. Your clients look for unique and engaging story concepts from your photoshoot. If you can offer them the uniqueness, consistency, and charm through your shots, they won’t bother hiring you without a second thought. So, ponder over the series of images that you will shoot to formulate the story, reflect on the subject as well as the setting regarding how it can get interesting, and go all the way to develop a scintillating story.
Most editors visualize how their editorial content will look like in newspapers or magazines with the combination of both texts and images. So, it’s advisable for you to ask your client regarding the orientation preference of the photoshoot. Having said that, don’t hesitate to take shots both horizontally and vertically. Try to know if the story text will overlap with the photo as it will help you to set your background properly. In case it overlaps, leverage a sharp background to get the focus into the text. Another key point is the position of the text which you may not know. So, shoot the subject looking both right and left.
In magazines, we normally see the photographs taking up the whole page and that’s why you require bleed room. If you don’t provide bleed room, the subject may get trimmed off making the shot unworthy for magazine publication and it will be thrown away. That’s why, take a step back before taking the snap and maintain an extra space along the sides. This will enable you to end up taking an expansive shot and it can be easily usable in the magazine or for other purposes.
As a professional editorial photographer, you have to always show an extra bit of seriousness to catch your client’s attention. No doubt, you have to juggle several assignments at once as part of your job. What’s important here is to meet the deadline for your project. Most clients focus highly on time and so if you can deliver the project on time, you can create a pretty good impression in their minds. That’s how you can be a reliable editorial photography service provider.
If your job involves a model, you are likely to get access to the database of any particular modeling agency. Be mindful of model selection as all types of models won’t fit with your editorial story. Most of us fancy seeing young girls but a magazine’s readership may ask for a different type of model. You have to pick and choose your model based on the assignment you get and the magazine readership as well. Additionally, you can ask for stylists and make-up artists to apply necessary cosmetics on the model too for enhancing your shots.
Now, it’s time to take snaps and you have to be meticulous while you do that. Position yourself properly and acclimatize yourself with the surrounding environment. No doubt, you will encounter many drawbacks and challenges when you gear up to shoot photography. For example, you may not get the required amount of natural light that you will fancy. But you have to tackle these issues with alternatives or other ways so that they don’t impact your photography.
You might have taken all the precautions to shoot mesmerizing photography. But slip-ups are bound to happen as you are a human being. But that doesn’t mean you should hand over the shots directly to your client without post-processing. Your clients are anticipating well-executed and well-processed shots from you to publish in a magazine, newspaper, or any other media. What you can do is, you can take advantage of a professional photography post-production service provider. They can upgrade and compose your photography as your clients wish. Even you yourself can enhance the shots leveraging top photo editing software like Photoshop, Lightroom, etc.
After the publishing of the editorial, publishers don’t give anyone access to the photographs for the first 60-90 days. But if you are the copyright owner and you should be being the photographer of these shots, you would love to sell those images either to the subject or others involved with the project. Know the purchasing price for one image or the entire session along with the price of marketing usage. Don’t hesitate to give complimentary images to people you think you may work with in the future. You are also likely to meet the same models again and again and so offer them free images will worth it too.
We shared with you the effective tips to nail editorial photography. But is it worth choosing the niche as a career? And how about the income? Well, no doubt, editorial photography is one of the mind-blowing genres of photography. If you have a passion for it, you should surely go for it.
When it comes to income, editorial photographers mainly earn through freelancing and contract which means they earn as per the number of jobs they get. So, their income depends basically on the budget of their clients. But on average, they earn $47,000 USD annually. However, some editorial shooters raise their income by doing odd commercial projects along with their regular editorial shoots. This improves their financial status and aids them to have diverse skillsets as a photographer too.
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