Looking for a comprehensive guide on graphic design course curriculum? If yes, then this article is for you. If you are looking for a subject to study in order to have a flourishing career, graphic design is definitely the one you can opt for. Graphic design is an extensive field and it is evolving every day. The objective of design is to make fruitful modifications in social organizations. With the introduction of new technology, graphic designers are polishing their skills and techniques. They make use of their design knack and knowledge in web design, artwork, logo design, book, magazine, poster, computer games, billboard advertising, packaging, illustration, animation, corporate identity design, editorial design, etc.
Graphic design denotes the use of pictures, symbols, and even texts to attain a particular purpose or solve a particular problem. It is a craft of producing visual content to communicate messages. With the application of page layout techniques and visual hierarchy, graphic designers integrate texts, shapes, lines, colors, textures as well as other symbols considering the user needs and create eye-catching designs for optimized user experience.
Graphic design is not a walk in the park rather it’s an uphill task. It’s not limited to certain techniques that one can learn and become a deft graphic designer. It has various types and each of them requires a different set of skills and specializations even though these types overlap with one another. As a graphic designer, you have to groom yourself in such a way so that you can acclimatize yourself in any design category while building your career.
Corporate/Visual Identity Graphic Design: Corporate/Visual identity design lies under the concept of a brand. A brand is something that uses name, term, design, and symbol to distinguish its products or services from the other company’s products and services. To create these designs and symbols for brands, corporate/visual identity graphic design is utilized. Graphic designers, collaborating with the brand stakeholders, create a variety of designs including logo design, label design, typography, color palettes, image library that reflect a brand’s personality. Visual elements contained in a brand’s identity illustrate the brand’s abstract qualities, tones, essence, emotions, and experiences.
Marketing and Advertising Graphic Design: The area where the maximum number of graphics is availed is in the marketing and advertising campaign by different companies. Whether electronically or in print form, companies produce different types of graphics depending on the necessity, demand, and contentment of the potential clients. People, instinctively, are fond of visuals and with the utilization of a variety of enchanting visuals, companies can not only intrigue people but also entice them to snap up their products. Marketing and advertising graphic designers operate with companies’ proprietors, managers, and creative directors to create visual design masterpieces. Their works include brochures, flyers, magazine and newspaper ads, posters, banners, billboards, infographics, vehicle wraps, PowerPoint presentations, e-mail marketing templates, social media ads, menus, etc.
Publication Graphic Design: Publication design is all about merging texts and images to put forth content engagingly. In publication design, various factors need to be pondered over such as where it will be published or what format does it support. Publication designers work with the editors and publishers to create layouts with the combination of artworks and typography. The layouts include photos, graphics, and illustrations. This type of designer shows their expertise by working with the agencies, publishing companies, and magazine publishers. Books, newspapers, magazines, newsletters, directories, annual reports, catalogs, etc. are some of their works.
Packaging Graphic Design: Any Product that we purchase from the shop or specific outlet, is wrapped with a packet for the product’s protection. Along with protection, packaging also makes a product ready for distribution and sale. But the conspicuous facet of packaging is its ability to communicate the brand’s story. Whether it is a bottle, box, bag, can, container, or canister, packaging enables a business to notify people about its brand identity. The gravity of well-crafted packaging is very high as it has the ability to ramp up sales. A packaging designer produces ideas, develops mockups, and finally creates print-ready files for a product. Besides, he also has to also possess profound industrial and printing knowledge to make his designs compelling.
Environmental Graphic Design: Environmental graphic design communicates story integrating colors, materials, and patterns with architectural, interior, transportational, and industrial designs. The objective of this type of graphic design is to connect viewers with the places and create a mind-blowing, memorable, informative as well as navigable experiences. This sort of design is very handy for signage to show where people are and where they can go, office interior design for branding, car, train, and plane designs for showing safety measures. Environmental designers must have architectural and industrial knowledge in order to create immaculate designs.
Website Graphic Design: In this current age of digital marketing, a website is a company’s premier tool to build rapport with visitors and prospective clients. A website can make or break a company’s overall marketing campaign. Depending on the aesthetic of the website, a company can intrigue visitors and slackens the bounce rate. Website graphic designers are responsible for making and upgrading user-friendly websites making all the necessary arrangements. These professionals work on displaying the texts, images, layouts, and the overall designs of the websites engagingly to create a better user experience.
3D Graphic Design: Out of all the graphic designs, 3D graphic design has drawn the maximum attention of the viewers. This is due to the realistic effects it produces on the viewers’ minds. This type of design is created on X, Y, Z scale which can be spun and viewed from all the angles in real-time Products such as apparel, electronics, and furniture have many complex designs. People prior to buying these products online fancy to view these products from different directions and angles. With that in mind, companies focus and target to exhibit their complex products in a simplified form. This is where 3D graphic designers come into play. This type of designer possesses strong command over computer various graphic software. In addition, they are also well-trained in lighting, effects, and animation techniques overlaid in 3D graphic design.
Mobile App Design: With the introduction of the smartphone, a new area of design has cropped up namely mobile app design. As time progresses, the demand for mobile app designers is skyrocketing. These professionals closely collaborate with the UI and UX designers to employ their designs for the mobile interface. On an average, everyday any number of people spend a great deal of time using various mobile apps. Companies are striving with their heart and soul to deliver their content and services through apps. Mobile app designer, however, is the premier professionals who help to ace in their projects. They are well-aware of all the trends and are able to design graceful interface, perfect icons, thereby building excellent rapport with the users.
User Interface Graphic Design: A UI designer is responsible for designing the interface of device, app, theme, game, website, etc. User interface incorporates all the stuff that a user requires to interact with a device, app, them, game, or website such as keyboard, mouse, screen, page, etc. But when it comes to the graphical aspects, a user interface includes visuals on-screen elements like buttons, menus, icons, and so on. A UI graphic designer puts all his efforts to balance the aesthetic and technical aspects of the interface. UI graphic designers, generally, specialize in mobile apps, desktop apps, web design, theme design, games, etc. UI designers are closely connected with UX designers who determine how the apps, website, device, etc. function.
Motion Graphic Design: Motion graphic design, as the name suggests is graphic that are in movement. Motion graphic design is actually a connector of graphic design and animation. It is a sophisticated objective-driven technique with a view to putting forth information and graphics such as texts, symbols, shapes, lines, etc. animatedly. Along with reflecting visual aesthetic, motion graphic design but also scales up engagement. Motion graphic designer kicks in by developing storyboards and then he puts his concepts into life with animation, video, and other artworks. However, it is also a fact that those who are not specialized in motion graphics, they will find it challenging. Among various motion graphic design examples, animated logos, advertisements, promotional videos, tutorial videos, trailers, banners, video games, GIFs, and presentations are worth mentioning.
Module 1: Introduction to Graphic Design: This module is a cracking one for the students to know what graphic design is and how graphic designers work. It sheds light on the professional opportunities that the students can after they complete their study. By going through this book, they can know the masterpieces accomplished by eminent past and present graphic designers. They will get familiar with the popular graphic design sites embodying works belonging to different industries for which graphic designers worked.
Module 2: Design Basics: With the help of this module, students will learn how to implement design elements and principles. Students will initiate making decisions using the visual language of a graphic designer. On top of that, the module will also introduce the students with the vector-based software Adobe Illustrator.
Module 3: Introduction to Typography: Typography is an ineluctable tool for the graphic designers to avail in their design process. This particular module will impart them conducive knowledge and information about typography. They can know the pivotal role of typography in graphic design. In this module, they will learn the history and evolution of typographic design.
Module 4: Colour: In this module, students will get the opportunity to learn about the principles and intricate elements of color that produce incredible designs. The module will impart them the vocabulary and tools required to create a variety of color designs. The module is so exhaustive that they can garner working knowledge of color designs by doing in-depth studies.
Module 5: Advanced Typography: This is an advanced level module and is thoroughly computer-based. It will help them advance their knowledge of typography. They will know how to employ graphic design elements in the typographic designs. This module is also so comprehensive that they can notch up practical knowledge of typography by doing profound studies.
Module 6: Photography: Module 6 will provide an overview on the concept of photography. They can learn about various photography tools that are required to snap photos as a graphic designer. They will attain knowledge about how graphic designers collaborate with photographers. The module is a crack one to impart students the tactic of sourcing online stock photos. They will get introduced to the pixel-based photo editing software Adobe Photoshop.
Module 7: Logotype Design: This module will assist the students to be creative. In this module, they will utilize the tools that they have learned create typographic systems. This is how they will make dynamic logotypes. On top of that, they will learn to create evident, well-crafted, and meaningful word-marks by manipulating the letterforms.
Module 8: Design Systems 1: This one is all about systems and under this module, students will show expertise for design principles as they can create graphical interpretations of the organic subjects. This project strengthens the creative process and enables the students to use Adobe Illustrator to develop their skills. They will conceptualize and polish their design systems based on the organic form of their choices.
Module 9: Layout Design: In this module, the students will pick up indispensable knowledge on composition and layout design. They will produce dynamic typographic compositions in multi-page layout program, Adobe InDesign. Students will bolster their vocabulary that they learned in the earlier module pertaining to typographic layout.
Module 10: Design Systems 2: At this stage, students will have tons of knowledge about graphic design and they will be able to make their own decisions to produce masterpieces. They already learned about Adobe Photoshop as well as InDesign and are fully aware of the strengths and weaknesses of these types of software. They will also be able to explore and brainstorm various graphic design projects. The module will also enable the students to review their previous projects and refine them, thereby preparing their first graphic design portfolio.
Module 11: Preparing your Portfolio: Stepping into module 11, students will get the opportunity to promote their projects. They will begin to polish their portfolio and create their professional identities. The module will be an excellent platform for them to master basic professional graphic design practices and develop their design education.
Module 12: A terrific opportunity for the students to receive feedback on the projects accomplished in module 11 and rectify the errors. In this module, they will prepare a resume and cover letter availing their design knack based on their professional identity. They will get the advantage of having industry consultation on some of their curated works.
Graphic design is a cracking subject to subject as it offers a diverse range of career opportunities for the graduates to pursue. Just because you studied graphic, the design doesn’t mean you can only be a graphic designer. In fact, it can lead you astoundingly to tons of other job opportunities. Design career is so extensive that you can make use of your craft and education to some of the lucrative positions. If you aspire to work for a company, you can work for an advertising agency, publishing agency, photo editing company, industrial design firm, and many other industries. However, if you have the potential to become your own boss, that is to become an entrepreneur, you can also go for it utilizing your talent and skill. On top of that, you can work as a freelancer as well.
Graphic design is a lucrative field not only in terms of building a flourishing career but also in terms of making money. This is one of the rare fields which is unlikely to be obsolete in the near future. The more you refine your skills and notch up experience, the more you will be sought-after to your clients. Whether you work as a freelancer or for any company, you can earn considerable bucks and standardize your lifestyle.
We anticipate that this article would assist you immensely before you make up your mind to study graphic design. We have not only incorporated the course curriculum but also supplemented the career path you can opt for after you accomplish your study. We are a graphic design and photo retouching company headquartered from USA. We are a specialist in the field of graphic design and image manipulation services. You can contact us anytime when you need our assistance. Visit our Facebook page for more information about us.