Amazon Business Models | The Right Model to Choose

Amazon Business Models The Right Model to Choose in 2022

“Why is it profitable to sell on Amazon?” The short answer is that many different factors make it so. No matter how you decide to choose your Amazon business model, the most important thing is choosing one that makes sense for you.

Amazon is a popular and trusted place to sell products. Millions of people shop on Amazon each day looking for their favorite items. Another reason why it’s profitable to sell on Amazon is that you don’t have to worry about inventory. You can sell on Amazon and not have to worry about storage space at all. That’s the secret that the big dogs don’t want you to know! That’s why it’s so simple for someone who wants to make money online to do just that.

It’s profitable to sell on Amazon since you can go into a category and find hundreds or thousands of products to choose from. As a buyer, it is the perfect shopping solution. And it also means, as a seller, Amazon will allow you to reach the most customers possible.

Top 5 Business Models to Choose in Recent Times

Deciding you want to be an Amazon seller is the first step. From there, you need to start building your business model. There are five major business models: Private label, wholesale, dropshipping, online arbitrage, and retail arbitrage.

1. Private Label

1. Private Label - Amazon Business Model

Private-label goods are produced by a single manufacturer vendor or company and are then sold by another firm for a higher price than the established brand name. Another advantage of these over standard products is the consumer chooses a specific product with unique packaging and labeling.

The pros of selling private label products outweigh the cons when both parties are equally matched. Private-label products should regularly sell at least five to six times the established production cost. This will leave enough room for the manufacturer to offer the price cuts desired for private-label products.

The pros of selling personal care and household cleaners. (For Example)

A private label, package includes the fact that the private label service has the resources to market branded products at a higher price than the company. This means that the consumer gets the most value for their dollar. When buying a private label product rather than the value provided through a name-brand product that has been mass-produced.

One of the cons to private labeling is the possibility that some brands are not made for mass production and might not perform as well once distributed.

Some brands simply are not suitable to package as private label products because of a lower profit margin. As mentioned previously, the pros far outnumber the cons when it comes to branded products.

2. Wholesale

2. Wholesale - Amazon Business Model

One of the top pros of choosing wholesale as a business model on Amazon is there’s already been established demand for your product. This implies that you won’t need to spend your own money or time marketing because the buyers for your goods will already flock to Amazon looking for the product they want.

There are also cons to selling wholesale products on Amazon. One of the first negatives to talk about is that you don’t have your customers to sell until you get an order. Then that’s when you have to arrange to ship for them and arrange handling and delivery as well.

Some sellers also find it expensive to do this, especially when selling products such as electronics or furniture. As with any business venture, this initial investment is always something to think about, especially for newbies.

One of the best pros of selling wholesale products through Amazon is that you can start small and work your way up to buying products in large quantities. You can choose to focus on one niche market, like furniture, then choose to expand into books, or even to the jungle scout themes.

Whichever niche market you choose, you’ll soon find how the Amazon marketplace allows you to target the people searching for the information you have to offer.

3. Dropshipping

3. Drop shipping - Amazon Business Model

Today, dropshipping has become the most popular Amazon seller business type to sell online. Dropshipping allows sellers to sell products to diversify their offerings and increase their sales per month simply by prices. And gives them the benefit of buyers receiving the product immediately once they purchase it. This, in return, allows them to earn more profit since the product will be at its prime buying price.

Below are some of the pros and cons of selling dropship products on Amazon.

The first pros of dropshipping products on Amazon is that many buyers have tried and tested most products available. Therefore, if a product has positive feedback, it means that the product is good and you can sell it pretty easily.

Thus Amazon is the place to sell your products, and you do not need to wait for your customers because they will be pretty much waiting on your Amazon doorstep.

4. Online Arbitrage

4. Online Arbitrage - Amazon Business Model

Digital arbitrage, also known as online arbitrage. It involves the process of flipping goods found online for a profit by then flipping them back for a profit.

That’s it! It’s as simple as that. This is why it is fascinating to recognize that many individuals could earn huge amounts of cash using this simple method of earning income online during the 2020 pandemic.

This decision has several pros, including its easy way to start your own business at home, its ease of finding the products you need (compared to retail arbitrage), and its ease of scaling.

One of the cons of online arbitrage is that it has become increasingly competitive, and profit margins. It may be less than those found in other Amazon eCommerce business models.

5. Retail Arbitrage

5. Retail Arbitrage- Amazon Business Model

Retail arbitrage offers some benefits, although the disadvantages can outweigh the advantages. If you know what you’re looking for and how to find it, then buying from retail establishments is an ideal solution.

Retail arbitrage is similar to online arbitrage with the exception is the sourced items are picked up from brick-and-mortar establishments. This works best when buying items on clearance, sale, bulk lots, and more.


As you can see there are several business growth models to choose from. And whichever is best for your Amazon selling business can only be determined by your needs and goals. Additionally, it is important to note that you could choose to implement a variety of methods to achieve business success.