Challenge

Kids’ fashion photography requires a delicate balance: preserving natural charm while meeting strict eCommerce standards and store-upload guidelines.

On the creative side, they needed consistent post-production across a large volume of images, with blemishes and marks removed, backgrounds brightened to align with their brand identity, and files resized for both high-resolution prints and online product listings. Every image had to look polished and uniform without over-retouching or losing authenticity. 

At the same time, the project required an efficient approach. Handling hundreds of images per campaign meant that time and resources had to be managed carefully, and production costs could quickly increase without a streamlined process. A solution was needed that would ensure consistent high-quality results while also creating measurable efficiencies.