Image Editing and Its Role in Business


Image Editing Service has become a characteristic of modern photography. It is a creative and artistic act. It means to modify or to improve digital and traditional images. For doing this, different techniques, tools and software are applied methodically. Maintaining two basic ways, image can be adjusted. One is Pixel editing which works at the pixel level and it requires changing the original image and another is Parametric Image Editing. It works saving instruction sets which change the outlook of images. It does not change the original image.


Why need image editing?

Image editing is needed for different purposes. The primary aim of image editing is to make an image good looking. Besides this, it has a great variety and scope. For e-commerce business, magazine, newspaper, advertising, photography etc. image editing is must. Any businesses depend on mostly advertising and digital advertising is quite impossible without finest images. Magazine and newspaper also need image editing for publishing news or exposing a model. For a photographer, image editing is must to maintain quality images.

Images taken by digital camera, scanner or other devices may be good but they are not always perfect. In this case, image editing is necessary. For giving the best possible look and improving the quality of the image in different parameters, image needs to be edited skilfully. There are various types of image editing fields and processes such as clipping path, Image restoration, retouching, color correction, masking, shadow service, raster to vector, etc. Many of these editing works are applied on an image after taking it in studio or outdoor.


Image editing software & tools

There are many image editing software in the world of digital photo manipulation such as Adobe Photoshop, Photoshop Lightroom, GIMP, Picasa, Photoscape etc. Of all these, Adobe Photoshop is mostly accepted and used software. There are some spectacular editing tools panel in Photoshop such as selection tools, Crop tools, measuring tools, retouching tools, painting tools, drawing tools, navigation tools etc. and under these panels, a lots of tools are available.

However, there are different types of tool in Photoshop to do various types of works. For instance, Marquee tool, Lasso tool, Magic wand tool etc. are used to select a document. If you don’t select area, command will work anywhere in the document. Crop tool is for cropping an object from a document and different measuring tools are used to measure the size of an image file. For image retouching, clone tool is for cloning and removing spots, holes in an image. Blur tool is used to make a blurry effect, Type tool is for including text into a file. There is an elegant tool named Pen tool which is applied to create path. It is the most used tool to clip paths, background remove, color correction, image masking and more. Beside these, Pen Tablet, an outstanding device, is used for complex hair or fur masking perfectly.


Role of Image Editing in Business

Image Editing, now-a-days, is playing a great role in competitive business sectors. In every businesses, there is a fundamental aim of branding and expanding services. That is why, various means are being done to fulfill this demand. Marketing is important for any business. For marketing, text and image contents are so important. But it is said an image is better than thousand words. Which image is better than thousand words? Actually every images is not so. Raw images need to be edited to be perfect and expressive.

There are different types of businesses which demand different types of image editing services. Business cannot grow up to the mark without perfect images. So, let’s see the important role of image editing in different businesses-


Photography Business

In photography, image editing is must despite being taken an excellent photo by a high configuration digital camera. While shooting, there may enter any unsuitable objects into the frame. To remove this objects and from a desire to turn the image into an art or to make it a completely new collage image need to be different editing like color correction, masking, background removing etc. For exhibition by a photographer, needless to say, image enhancement or color correction is so much important for getting high quality image piece. In wedding photography, a photographer must need image editing service to grow business.

ecommerce-businessE-commerce Business

This business is almost impossible without using high quality images for presentation of products in detail. So, to increase the attractiveness and quality of products image, retouching is necessary. Besides image editing is inevitable for alluring the products image to draw the attention of the potential customers. The more quality images, the more customers, the more products will be saleable. It is said that a quality image makes a product up to three times saleable. However, for ecommerce business, color correction, adjusting image lighting or restoration of images are needed. In this sector, neck joint service is unavoidable.

magazine-and-modeling Magazine and Modeling

For publishing any story, news or article in magazine or newspaper, image editing bears unspeakable significance. To make story attractive, relevant image is used. Modeling is quite impossible without image editing. There are different purposes of modeling such as for product selling, for presentation a model glamorously, to beautify studio images etc. A great variety of image editing services, for example image retouching, image exposing, color correction, image masking etc. are needed here to get flawless model or fashion image, to remove wrinkle from face, adding style, age reduction effect, lighting, glowing or shadowing and more.

advertising-and-interior-designingAdvertising and Interior designing

In interior designing, image editing knows no bound. It’s a game of CAD with lighting. Only shooting an image with a DSLR is not enough here, it needs retouching for straightening outlines, fill in and out the extra light, color correction, adjust clarity and sharpness, spot cleaning and cloning, etc. Without this type of editing, the design will not go beyond the average. Like the interior, in the advertising world, image editing is also important to highlight products to consumers. Sometimes, cartoon images are used to make an advertisement story or film which needs video editing along with image editing.

Besides these for Outsource business, web design firm, printing companies, pre-press firm, desktop publishing, etc. image editing is playing a vital role. To grow image related business, none can deny the involvement of image editing photoshop services.